Mountain BizWorks’ Rural Rebuilding Together Grant Fund Awards $2.3 Million in Funding to Hard Hit Rural Communities

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Mountain BizWorks’ Rural Rebuilding Together Grant Fund has provided $2,391,295 in grant funding to 149 small businesses in 15 heavily hurricane-impacted rural downtowns.

This infographic presents key statistics for the "Rural Rebuilding Together Grant Fund Impacts at a Glance" on an orange background with white text. It displays three main metrics in large white numbers: Funding Provided of $2.39M, Number of Grants totaling 149, and Jobs Retained/Rehired numbering 659.

Because a thriving downtown benefits the entire community, small businesses in Bakersville, Banner Elk, Beech Mountain, Canton, Chimney Rock, Hot Springs, Lake Lure, Lansing, Marshall, Newland, Old Fort, South Toe, Spruce Pine, Todd, and West Jefferson were eligible to apply for grant funds to assist in recovery efforts.

A group of eleven people, including a small child, stands in front of a bright yellow building with "euda wine" signage and "SUITE 10" above the entrance. The group holds a blue and white "Rebuilding Together" sign featuring "WNC Strong" and "Mountain BizWorks" logos. The diverse group includes men and women of various ages, with one man holding a young child. They're dressed casually in a mix of business casual and everyday clothing, standing on a concrete sidewalk.
Michael McGeary, Euda Wine, Old Fort, Sarah Siak Photography

The awards will activate rural small towns, rebuild and restore unique local businesses, and allow them to retain and re-hire employees. “We are VERY grateful for the funding and resources you’ve provided,” says Jessie Callaway of Village Scoop in Chimney Rock. “We are in the process of repurchasing new fixtures and equipment for our current location and this grant will go a long way towards helping us reopen.”

Three people stand in a flood-damaged area with debris and construction materials scattered around, discussing recovery efforts after Hurricane Helene. A woman in a blue t-shirt and baseball cap holds up photographs showing her business and property before they were destroyed by the hurricane's floodwaters. She's speaking with an older man in a tan cap and polo shirt, and a blonde woman in a colorful patterned blouse who holds a manila folder. Behind them, the landscape shows the aftermath of severe flooding, with piles of debris, damaged structures, and heavy equipment visible against a backdrop of lush green mountains.
Shari Cummings of The Hickory Nut in Cherokee, NC, shows a photo of her business before the storm wiped away her buildings and discusses her plans to rebuild.

The Rural Rebuilding Together Grant provided a meaningful opportunity to strengthen existing relationships and build new ones with small business owners and key leaders in local communities. “We are making connections throughout the mountains as we work together to rebuild,” said Peter O’Leary, Mayor of Chimney Rock. “Mountain BizWorks has been a great partner for Western NC and in particular Chimney Rock Village. Their involvement and support have been vital in getting our small businesses up and running again.”

The Rural Rebuilding Together Grant Fund was a success because of the dynamic partnerships around the region. Partners contributed in many ways, including getting the word out, supporting applicants, and contributing financially to the grant fund, allowing for a larger collective impact.  

“It was a great feeling seeing the difference this made and how much it meant to them,” said Shannon Odom, Executive Director of the McDowell County Tourism Development Authority. “These small businesses are the heart of our tourism economy and what visitors come to experience.” 

A group of six people, including two young children, stands on a sidewalk in front of Burnette's Country Store in Spruce Pine, NC, holding a blue and white "Rebuilding Together" sign with "WNC Strong" and "Mountain BizWorks" logos. The storefront features a green metal awning and brick facade with signs advertising "Amish Furniture" and outdoor supplies including camping, hunting, and fishing gear. From left to right: a man in sunglasses and light-colored shirt, a woman in a dark top, a small blonde child in a blue shirt, an older child in blue holding the sign, a woman with dark hair, and a blonde woman in a light-colored blazer.
Kirklan Burnette & family, Burnette’s Country Store, Spruce Pine

However, the needs of these communities—and others throughout the region—are ongoing. Applicants reported a total of $61.7 million in economic and physical damages. Because the needs are so great and resources are limited, this program only covered downtown business districts, a proven strategy in driving recovery with limited resources. Still, more funding is needed to cover additional businesses regionally.


This map shows "Impacted Rural Communities that Received Small Business Grants" across western North Carolina counties. The map displays county boundaries in dark green with white county name labels, set against a light peach background. Orange dots mark the locations of rural communities that received grants, with orange lines extending to labels identifying each community. The labeled communities include: Lansing, West Jefferson, Todd, Beech Mountain, Banner Elk, Newland, Spruce Pine, Bakersville, South Toe, Hot Springs, Marshall, Canton, Old Fort, Chimney Rock, and Lake Lure. The map covers the mountainous western region of North Carolina, showing how grant funding was distributed across various small rural communities throughout the area.

This horizontal bar chart compares "Grant Awards vs. Overall Helene Damages" in millions of dollars. The chart shows two bars: a small green bar representing "Grants Awarded" (approximately 3 million dollars) and a much larger orange bar representing "Economic & Physical Damages" (approximately 60 million dollars). The scale runs from 0 to 70 million on the x-axis. The visualization starkly illustrates the significant gap between the damages caused by Hurricane Helene and the grant funding awarded for recovery efforts, with damages far exceeding available grant resources.“Mountain BizWorks is deeply grateful for all of the contributors that made these recovery grants possible,” said Matt Raker, Executive Director of Mountain BizWorks. “Small businesses are our livelihood here in the NC mountains and we need them to thrive for our region to thrive. This program also highlighted the power of collaboration and we were pleased to work alongside so many local leaders and organizations. We will recover together.”

Two women embrace in a warm hug outside a storefront. The woman facing the camera has blonde hair and wears a black top, smiling broadly while hugging a woman with dark hair pulled back in a bun who wears a white and gray striped shirt. Behind them is a colorful storefront window with green and orange graphics and text including "HAPPY TAILS!" and what appears to be a pink sign reading "Recently Reopened" in the upper portion.
Tori Dowdy, Purrfectly Pampered Pet Spa, Old Fort, Sarah Siak Photography
Two men stand in an industrial brewery space holding a blue and white "Rebuilding Together" sign with "WNC Strong" and "Mountain BizWorks" logos. The man on the left wears a red t-shirt, baseball cap, and glasses, while the man on the right has a white beard and wears a dark gray t-shirt. Behind them are large wooden letters spelling "BWB" on the wall, brewing equipment including stainless steel tanks, chalkboard menus, kayaks suspended from the red steel ceiling framework, and a red Toyota forklift. The space features exposed industrial elements with concrete floors and mixed wall materials.
Kevin Sandefur & Art O’Neil, BearWaters Brewing, Canton

Major funding for the Rural Rebuilding Together Grant Fund was provided by the Community Foundation of Western North Carolina and the Center for Disaster Philanthropy through the Truist Foundation Western North Carolina Recovery and Resiliency Fund. Additional funding came from the Mountain BizWorks WNC Strong Fund, which represents hundreds of generous donations from individuals and organizations across the region and beyond. Those interested in contributing to ongoing recovery efforts should visit wncstrongtogether.org/donate to be part of the impact. 

Four people stand smiling behind the counter of a modern coffee shop, holding a blue and white sign that reads "Rebuilding Together" with logos for "WNC Strong" and "Mountain BizWorks" and the website "wncstrongtogether.org". The coffee shop features warm wood paneling, pendant lighting, exposed ceiling beams, and coffee equipment. From left to right: a blonde woman in braids wearing a gray sweatshirt, a woman with dark hair in a dark top, a man in a light blue button-down shirt, and a blonde woman wearing glasses and a black t-shirt.
“This funding came at a critical moment for us, I’m simply amazed.” – Nathan Smith, China Langford, and staff, Seeker Coffee, Old Fort

For additional Helene recovery resources, including loan information and grant opportunities, visit wncstrongtogether.org. For learning and lending opportunities, visit mountainbizworks.org

Thanks to Sarah Siak Photography for the photos as indicated above.

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