2-part series: May 6 & 13
The second most effective form of marketing is content marketing. It is also one of the most overlooked strategies for small business owners. Why is that?
Good content marketing happens at the intersection of brand authenticity, creativity, and technology. Often times those who are the most creative tend to resist the technical component, and very often those who are comfortable with technology are not as strong at producing original content.
Partnerships between creative and technical people can produce amazing results, like Steve Jobs and Steve Wozniak. But even in the absence of a match made in heaven the technical tools available to creative people can make the process easier than ever before. And the technically minded are often more creative than they may give themselves credit for.
In this two-part Mountain BizWorks workshop, discover both the insights and the tools needed to launch an effective content marketing strategy, or enhance an existing one. Cost per session is $20, or $35 for both. Limited scholarships are available; to apply for a scholarship, please contact Julia Staines at julia@mountainbizworks.org or 828-253-2834 x10.
Instructor: Glenn Geffcken, Mountain BizWorks coach, author, blogger, and co-founder of Balanced Is
Course elements:
- What is a brand and why is it important?
- How do people perceive your brand?
- How to develop your authentic brand
- Discover your uniqueness and how that can translate into compelling content
- What content marketing platforms should you use
- How to integrate your content across platforms
