Loading Events

Foundations: Business Planning Class w/ Holly Rivers (Virtual Class)

  • This event has passed.


Aug 6


5:30 pm - 8:00 pm




153 South Lexington Ave
Asheville, NC 28801 United States
+ Google Map

This class will be held virtually via a videoconferencing platform and will be structured to optimize community building through online learning.

Class will meet every Thursday, August 6 – September 10 from 5:30pm – 8pm.

Our Foundations business planning class helps guide ideas from concept to reality in a participatory, supportive learning environment. Join a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality.  

Participants will gain a clear aerial perspective of their business operations, financials, research and development, and marketing strategies. They will leave the course with a comprehensive business plan, a clear vision for their business, and concrete tasks for future work.

  • Week 1: Gaining Perspective:We start by viewing our business concepts from a high altitude, in order to define our visions and get a good look at the main topics to be addressed.
  • Week 2: Laying the Foundation:Next, we return to the ground level to define our lines of business and analyze financial essentials, from overhead costs to break-even points.
  • Week 3: Getting into the Flow:In the third session, we’ll cover the financial bases of cash flow, sales forecasting, and financial documents.
  • Week 4: Mission & Markets:Then, we’ll revisit our mission, discuss market research, and identify competitors in order to align with our target markets.
  • Week 5: Get the Word Out:Next, we’ll discuss creative marketing strategies and give peer feedback on marketing materials.
  • Week 6: Goodbye & Good Luck:Finally, we’ll present our business plans, share final pitches, and plan for next steps.

Throughout the class, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers, creating a strong network of deep support and synergy.

Facilitator Bio

My name is Holly Rivers and I spent 15 yrs as a collegiate educator until I had the opportunity to take over a local dance studio. At that point, I knew nothing about business. As a studio owner & director, I learned to manage all aspects of a small business. I have become proficient in marketing, bookkeeping & accounting, management, and even janitorial labor. Living in The High Country has taken my specific interest in how to create a successful business in a small community.

Course Pricing

The course fee is $375; however, needs-based scholarships are available (see below). If you are not applying for a scholarship, a minimum deposit of 50% of the total is due upon enrollment to reserve your seat and will be followed by an email confirmation of your placement within a few business days.  A pay link will be included in your email confirmation for submitting any remaining class balances.

Scholarship Info

If you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business, you may qualify for a partial scholarship (discounted rate is up to 80% off for qualifying individuals). Request a scholarship within the online registration form. Each class offering has a limited number of scholarships and they are available on a first come, first served basis.

Class Schedule

Class will begin on the start date and will meet on the same weekday and time every week. Some classes have a built-in bye week for a holiday or inclement weather make up class. Attendance for all classes is recommended to not fall behind in any of the material.  Week 1 is required, but if you have a scheduling conflict where you would miss any other classes, please let us know. Additional support may be available for any missed class material.  To inquire about adding your name to a waiting list for FULL classes, contact Millie Smith, millie@mountainbizworks.org (828) 253-2834 ext. 10


Complete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request.

One-On-One Business Coaching

During or following the course, One-On-One Business Coaching may be a great way to reinforce and deepen your understanding of the topics you learn in class and relate them to your business concept. To submit an application for coaching Click Here.

Continue to the Foundations Registration Form »


August 6, 2020
5:30 pm - 8:00 pm
Event categories:


Mountain BizWorks
828-253-2834 ext 10


153 South Lexington Ave
Asheville, NC 28801 United States
+ Google Map