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Foundations: Business Planning Class w/ Melody Isis Herman (Virtual Class)

August 11 @ 10:00 am - 12:30 pm

This class will be held virtually via a videoconferencing platform and will be structured to optimize community building through online learning. 

Class will meet every Tuesday, August 11 – September 22 from 10am – 12:30pm with no class on September 8th.

Our Foundations business planning class helps guide ideas from concept to reality in a participatory, supportive learning environment. Join a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality.  

Participants will gain a clear aerial perspective of their business operations, financials, research and development, and marketing strategies. They will leave the course with a comprehensive business plan, a clear vision for their business, and concrete tasks for future work.

  • Week 1: Gaining Perspective: We start by viewing our business concepts from a high altitude, in order to define our visions and get a good look at the main topics to be addressed.
  • Week 2: Laying the Foundation: Next, we return to the ground level to define our lines of business and analyze financial essentials, from overhead costs to break-even points.
  • Week 3: Getting into the Flow: In the third session, we’ll cover the financial bases of cash flow, sales forecasting, and financial documents.
  • Week 4: Mission & Markets: Then, we’ll revisit our mission, discuss market research, and identify competitors in order to align with our target markets.
  • Week 5: Get the Word Out: Next, we’ll discuss creative marketing strategies and give peer feedback on marketing materials.
  • Week 6: Goodbye & Good Luck: Finally, we’ll present our business plans, share final pitches, and plan for next steps.

Throughout the class, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers, creating a strong network of deep support and synergy.


Melody Isis Herman embodies the elements of Creator, Broker, Coach, Teacher, and Yogic Scientist. She serves as a core leader, connector, supporter and growth initiator within the Asheville startup and entrepreneurial community in her role as Lead Organizer of 1 Million Cups Asheville (which was Honored as Resource Organization of 2018 and celebrated 5 Years in September). As founder of Pop Benefits (www.popbenefits.com) she guides entrepreneurs through insurance, business, and life in a fresh, loving, manageable way. Her non-traditional approach equips clients with tools necessary to manage stress, fear, and energy, make decisions from a place of power and clarity, amplify creativity and confidence, gain personal edge, reprogram habits & patterns, and generate a long-lasting pattern of excellence. She joined the Mountain BizWorks team as a coach and facilitator for the Foundations Business Planning Course in February 2019.

Course Pricing

The course fee is $375; however, needs-based scholarships are available (see below). If you are not applying for a scholarship, a minimum deposit of 50% of the total is due upon enrollment to reserve your seat and will be followed by an email confirmation of your placement within a few business days.  A pay link will be included in your email confirmation for submitting any remaining class balances.

Scholarship Info

If you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business, you may qualify for a partial scholarship (discounted rate is up to 80% off for qualifying individuals). Request a scholarship within the online registration form. Each class offering has a limited number of scholarships and they are available on a first come, first served basis.

Class Schedule

Class will begin on the start date and will meet on the same weekday and time every week. Some classes have a built-in bye week for a holiday or inclement weather make up class. Attendance for all classes is recommended to not fall behind in any of the material.  Week 1 is required, but if you have a scheduling conflict where you would miss any other classes, please let us know. Additional support may be available for any missed class material.  To inquire about adding your name to a waiting list for FULL classes, contact Millie Smith, millie@mountainbizworks.org (828) 253-2834 ext. 10


Complete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request.

One-On-One Business Coaching

During or following the course, One-On-One Business Coaching may be a great way to reinforce and deepen your understanding of the topics you learn in class and relate them to your business concept. To submit an application for coaching Click Here.

Continue to the Foundations Registration Form »


August 11
10:00 am - 12:30 pm
Event Categories:


153 South Lexington Ave
Asheville, NC 28801 United States


Mountain BizWorks
828-253-2834 ext 10