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In Shelby: Foundations Business Planning Class w/ Madison Webber (Tuesday Evenings)

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Apr 9


5:30 pm - 8:30 pm




203 S. Washington St.
Shelby, NC 28150 United States
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Class meets for six sessions, every Tuesday evening from 5:30pm-8:30 pm from April 9th – May 14th.

This class is part of our FOOTHILLS LAUNCH! Expanding Small Business Access to Capital in the Isothermal Region collaborative project with Isothermal Planning and Development Commission (IPDC) in order to increase CDFI small business lending and entrepreneurial training in the Isothermal Region (Cleveland, McDowell, Polk, and Rutherford counties). 

Join a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality.

The “Foundations” Business Planning Class helps aspiring entrepreneurs and existing business owners to create comprehensive business plans in order to start-up, expand, or enhance their businesses.

Delivered to thousands of entrepreneurs over 20 years at Mountain BizWorks, Foundations has been honored to help entrepreneurs build a solid strategy for business startup and growth. Our partnership with Birds Eye Business Planning & Adventures ensures that the curriculum is continually refreshed and made even more efficient and effective.

Our Foundations business planning class helps guide ideas from concept to reality in a participatory, supportive learning environment.

In 18 hours over 6 weekly sessions, participants will gain a clear aerial perspective of their business operations, financials, research and development, and marketing strategies. They will leave the course with a comprehensive business plan, a clear vision for their business, and concrete tasks for future work.

  • Week 1: Gaining Perspective:We start by viewing our business concepts from a high altitude, in order to define our visions and get a good look at the main topics to be addressed.
  • Week 2: Laying the Foundation:Next, we return to the ground level to define our lines of business and analyze financial essentials, from overhead costs to break-even points.
  • Week 3: Getting into the Flow:In the third session, we’ll cover the financial bases of cash flow, sales forecasting, and financial documents.
  • Week 4: Mission & Markets:Then, we’ll revisit our mission, discuss market research, and identify competitors in order to align with our target markets.
  • Week 5: Get the Word Out:Next, we’ll discuss creative marketing strategies and give peer feedback on marketing materials.
  • Week 6: Goodbye & Good Luck:Finally, we’ll present our business plans, share final pitches, and plan for next steps.

Throughout the class, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers, creating a strong network of deep support and synergy.

Facilitator Bio

Madison Webber, co-owner of J-Bird’s Deli & Ales, is a native of Shelby. While Madison was in college at UNC Charlotte earning her Master’s degree in counseling, she began spending a great deal of time exploring the things that city life had to offer. She developed a passion for food and craft beer. While still working as a counselor, the idea for J-Bird’s Deli & Ales was born in Madison’s living room. She is familiar with the ups and downs that come with opening a business but she believes there is no greater reward than seeing hard work come to fruition in entrepreneurship. Her business has been open for going on 3 years and has recently expanded to offer catering services. Madison is overjoyed to see how her business has grown in the last 3 years and how much she has grown in the process

Course Pricing

The Foundations course fee is $375; however through the Foothills Launch! initiative with support from USDA Rural Development, the Isothermal Planning & Development Commission, and the city of Shelby, we are able to offer this course for only $75 per participant. To redeem this special reduced price, please use the scholarship code “FOOTHILLS-LAUNCH” when registering. The total is due upon enrollment to reserve your seat and a payment link will be included in your registration confirmation email.

Scholarship Info

See above for the special reduced price details for this course.

Class Schedule

This Foundations class will be held in the city of Shelby, NC with the venue to be determined. Class will begin on the start date and will meet on the same weekday and time every week for six weeks. Some classes have a built-in bye week for an inclement weather make up class. Attendance for all classes is recommended to not fall behind in any of the material.  Week 1 is required, but if you have a scheduling conflict where you would miss any other classes, please let us know.  Additional support may be available for any missed class material.  This is a PM class and will be held 5:30 – 8:30 pm. To inquire about adding your name to a waiting list for FULL classes, contact Kareen Boncales,  kareen@mountainbizworks.org (828) 253-2834 ext. 27


Complete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request.

Continue to the Foundations Registration Form »

One-On-One Business Coaching

During or following the course, One-On-One Business Coaching may be a great way to reinforce and deepen your understanding of the topics you learn in class and relate them to your business concept. To submit an application for coaching Click Here.


April 9, 2019
5:30 pm - 8:30 pm
Event categories:
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Mountain BizWorks
828-253-2834 ext 10


203 S. Washington St.
Shelby, NC 28150 United States
+ Google Map