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Lean Relaunch: Developing and Executing an Adaptive Strategy During Uncertain Times

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Jul 15


2:00 pm - 5:00 pm




153 South Lexington Ave
Asheville, NC 28801 United States

This four-week workshop will be delivered via Zoom from 2pm – 5pm on Wednesdays from July 15th – Aug 5th, 2020.

Many companies have recently re-opened or are preparing to re-open their businesses to the public against a backdrop of tremendous uncertainty. Business models have pivoted, customer behavior has shifted, revenues are no longer predictable, employees may not come back.  A successful lean relaunch in uncertain times will develop and execute a clear and adaptive near-term and mid-term strategy based on four critical tools: customer re-discovery, impact scenario planning, cash flow projections and cross organizational leadership and communication. These foundational tools will support you currently and throughout your journey as an entrepreneur and leader.

Objectives of the cohort-based program:

  1. Gain a clear understanding and muscle-memory of the core concepts of Customer Discovery, Scenario Planning, Cash Flow Projections, and Organizational Leadership and Communication.
  2. Develop near- and mid-term strategies incorporating these core concepts, allowing for real time adaptability and risk management during uncertainty in the marketplace. 
  3. Develop an execution plan for the near- and mid-term strategies that is focused, measurable, and relevant in the current environment.
  4. Gain personal leadership tools, confidence, and peer support for the journey ahead.

Who is Lean Relaunch best suited for?

Designed for founders, owners, and executive leaders that have been significantly impacted or have made significant changes in their business model due to Covid19, and have recently relaunched or are about to relaunch their business.  Participants should be prepared to make strategic decisions and willing to participate fully in the course including homework assignments and Slack communications with the cohort outside of the course.  Participants should have a good working knowledge of and access to their company’s financials. 

4-Week Program Highlights:

  • Advanced 4-week virtual course with a cohort of other entrepreneurs
  • Once a week 3-hour facilitated session on each of the core concepts 
  • Tools, activities, homework & peer accountability provided to support the development & execution of your own near and mid-term strategy
  • Dedicated Slack channel for course participants & mentors
  • Seats are limited to provide a peer-to-peer learning environment


Jeffrey Scott is a social entrepreneur, conservationist and avid outdoorsman. He supports early stage startup companies as a fractional CFO and growth coach and has coached over one hundred founders on strategy, scale, finance and personal leadership. Jeffrey currently owns, operates and serves on the board of a number of socially driven companies. 


  • $95 for Scaleup Alumni
  • $125 for other high-impact entrepreneurs

Register Here »



July 15, 2020
2:00 pm - 5:00 pm
Event categories:
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Mountain BizWorks
828-253-2834 ext 10


153 South Lexington Ave
Asheville, NC 28801 United States