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Shelby – Alpine w/ Chris Grasinger: April 28 – May 26 (Tuesday Evenings)

April 28 @ 6:00 pm - 9:00 pm

Class meets for five sessions over five consecutive weeks.

The Alpine course helps you get up and out of your day-to-day operations and regain an aerial perspective of where you have been, where you are now, and where your business is headed.   
If you are finding yourself at a crossroads with your business, possibly experiencing a sense of burn-out or overwhelm, or simply would like the chance to critically reflect with a peer group on how things are going, our Alpine course is designed for you. The course begins with a look at the heart of the venture and the primary value of your products or services. Participants then comprehensively assess their financial picture and marketing efforts to-date while setting a course towards a refined future vision.
  • Week 1: The focus this week is on regaining perspective of your venture today, your mission and vision, and what your goals are for this course and for the future. It is also a chance to get to know your fellow cohort members and begin learning from their entrepreneurial endeavors.
  • Weeks 2 and 3: During these sessions we focus on the numbers and the stories that they tell. In Week 2, we will interpret key financial statements and look closely at each line of business within the venture in relation to units of sale, break-even points, and profit and sales goals. During Week 3, we will utilize Birds Eye Financial Tools to create cash flow projections for the future based on new ideas or opportunities surfacing within the business.
  • Week 4: We focus on the marketing efforts to date: how is the venture generating awareness about its products and services and gaining feedback from its audiences? During Week 4 we will review all current marketing materials and revisit core concepts of creating a strong brand identity while gaining feedback from peers. During this week we will brainstorm and create new ideas and pathways for connecting with our clients and customers.
  •  Week 5 & Beyond: Will focus on action plans for moving forward with an opportunity for 1:1 coaching to review key measurements for implementation.

The peer-to-peer learning environment coupled with one-on-one coaching support will give you the confidence to make the next steps towards growing and generating results for your business.  The class addresses challenges and opportunities directly related to your venture.  Alpine also provides you with the tools to determine if and when to scale your business model and can serve as an excellent precursor to our ScaleUp WNC program.

Facilitator Bio

Chris Grasinger grew up in the High Country of North Carolina. He received his Masters of Business Administration from Appalachian State University. He manages lending and learning services for Mountain Bizworks, covering the High Country region of WNC. Chris also serves on the board of High Country Local First – an NGO that markets to and educates its community on the power of local commerce. He is a founding partner of Center 45 Climbing and Fitness in Boone.

Course Pricing

The Alpine course fee is $375; however through the Foothills Launch! initiative with support from USDA Rural Development and the Isothermal Planning & Development Commission, we are able to offer this course for only $75 per participant. To redeem this special reduced price, please use the scholarship code “FOOTHILLS-LAUNCH” when registering. The total is due upon enrollment to reserve your seat and a payment link will be included in your registration confirmation email.

Scholarship Info

See above for the special reduced price details for this course.

Class Schedule

Class will begin on the start date and will meet on the same weekday and time every week. Some classes have a built-in bye week for a holiday or inclement weather make up class. Attendance for all classes is recommended to not fall behind in any of the material. Week 1 is required, but if you have a scheduling conflict where you would miss any other classes, please let Kareen know. Additional support may be available for any missed class material. 

Please contact Millie Smith, millie@mountainbizworks.org or (828) 253-2834 ext. 10 if you have any questions.

Continue to the Alpine Registration Form »



April 28
6:00 pm - 9:00 pm
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Mountain BizWorks
828-253-2834 ext 27


203 S. Washington St.
Shelby, NC 28150 United States
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