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Social Media Strategy – How to Manage Social Media Efficiently and Effectively

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Graphic of the 2019 Craft Your Commerce workshop series events


Sep 18


1:00 pm - 5:00 pm




1 University Heights
Asheville, NC 28804 United States

Social media has the power to grow your business, build brand recognition, and make real connections with the people you know need your products or services. It can also be a constantly changing, confusing drain on your time and money if it is not handled strategically. Attend this class to learn how content banks, editorial calendars, and scheduling tools can help save time and to test specific platforms that may enhance your social media workflow in the future. Also learn how social media experts create actionable marketing plans and use social tracking data to quantify success.

About the presenter

Sarah D. Benoit is Co-founder and Lead instructor of JB Media Institute and President of Creative Original, Inc. She has worked in the web design, SEO, and social media fields since 2003 and taught classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content.

Pricing & Ticket Packages

This workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks, Center for Craft, and UNC Asheville. The series includes an opening half-day seminar, four deep-dive workshops, and two special cohort courses for makers. The sessions work great on their own, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details.

* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.


September 18, 2019
1:00 pm - 5:00 pm
Event categories:


UNCA Highsmith Student Union
1 University Heights
Asheville, NC 28804 United States
(828) 250-3832