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Capture and Convey: Telling Your Story Through Images

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Graphic of the 2019 Craft Your Commerce workshop series events


Sep 25


10:00 am - 12:30 pm




1 University Heights
Asheville, NC 28804 United States

Images are an essential tool in conveying your perspective and standing out in our visually driven world. Use strategic exercises to determine your unique entrepreneurial story and learn how to communicate it through photography that best showcases you, your work, and your values. Join noted Asheville photographer and craft publishing veteran Nicole McConville to explore accessible DIY tips that will improve your approach to image creation and your finished results. Determine when and how to work with a professional. Whether you are a maker, baker, or creative troublemaker, this workshop dives deeply into the WHY as much as the HOW to prepare entrepreneurs to think about visuals in a way that is empowering and practical.

About the presenter

Nicole McConville is an Asheville-based photographer offering a wide range of services, including portraits, food and beverage, product photography and business identity and more. Her previous career in lifestyle book publishing helped inform her interdisciplinary approach and commitment to shine a bright spotlight on and support creative individuals and communities.

Pricing & Ticket Packages

This workshop is part of the Craft Your Commerce: Marketing for Makers 2019 workshop series being offered by Mountain BizWorks, Center for Craft, and UNC Asheville. The series includes an opening half-day seminar, four deep-dive workshops, and two special cohort courses for makers. The sessions work great on their own, but they’re designed to build on one another and we encourage you to consider participating in the full series. Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details.

* The Etsy Craft Entrepreneurship Workshop is not included in the Half or Full Series Pass due to very limited availability.


September 25, 2019
10:00 am - 12:30 pm
Event categories:


UNCA Highsmith Student Union
1 University Heights
Asheville, NC 28804 United States
(828) 250-3832