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Scaling and Shifting Your Craft Business

with Brett Binford from Mudshark Studios

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Oct 8


10:00 am - 3:00 pm


$5 or Pay What You Wish


67 Broadway St.
Asheville, NC 28801 United States

Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details.

You can join this class in person following strict COVID protocols outlined below* or via Zoom.

How do you determine your value in the marketplace and in your own company? 

Brett Binford, co-founder and CEO of Portland based Mudshark Studios, will share the story of how he started his first business and overcame obstacles along the way to go on and eventually found other successful, thriving companies. Specific to making, Brett will provide an overview of Lean Manufacturing techniques and how they can apply to your business as you grow from a solopreneur to an employer. Community and company culture are also the cornerstones to your business success and Brett will share his philosophies and insights regarding this topic for both outward facing branding and internal policies to ensure a happy and safe workplace.

Brett will reflect on Covid and how he positioned Mudshark Studios to be able to adjust to both the operational and production changes necessary to keep his employees safe and his customers happy during this pandemic, and how he had to shift both his business and way of thinking to survive beyond just the pandemic

Participants are encouraged to come to the workshop with as many pertinent questions to their own businesses as well. We can all learn through each other’s experiences and breakouts and various exercises will be a part of this workshop.

Please note we will take an hour lunch break from 12 – 1 pm. Due to COVID safety issues we will not be providing lunch. You will need to provide your own lunch.

*Please note we will be limiting the number of in person attendees and requiring proof of vaccination, masks to be worn at all times, and social distancing. Joining in via Zoom will also be available.

The Scaling and Shifting Your Craft Business workshop is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.

Guest Presenter

Meet our presenter for this event.

Mountain BizWorks event presenter, Brett Binford

Brett Binford

Brett Binford, a prolific crafts entrepreneur who has started 10 creative LLC’s in the last decade, grew Mudshark Studios with his business partner from...

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Brett Binford, a prolific crafts entrepreneur who has started 10 creative LLC’s in the last decade, grew Mudshark Studios with his business partner from their basement into a 17,000 sq. footage studio with 33 full time employees in 14 years. Mudshark has been awarded the American Made Award by Martha Stewart in 2012, Small Business Award in 2013, and honored as one of Portland’s budding businesses by President Barack Obama in 2017 during Small Business Week. Brett currently maintains 6 arts businesses and serves on 3 arts education boards.



October 8, 2021
10:00 am - 3:00 pm
Event categories:
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Mountain BizWorks
828-253-2834 ext 10


Center for Craft – Ideation Lab
67 Broadway St.
Asheville, NC 28801 United States
View Venue Website