July 20, 2020
What would you do if you had to unexpectedly close your business for a period of time? You may have experienced this during the current Covid-19 pandemic, or it may have given you pause to at least think about steps you’d need to take. For many small business owners, your first priority likely would be getting your operations in order. Once you’ve wrapped your head around the logistics of temporarily suspending your business, what next? Who would you need to tell? Customers, obviously. And vendors, clients and service providers. And how would you tell them? Through social media, emails or phone calls? And what’s next? While it’s possible to get through a business closure by winging it when it comes to communication, your life would be much easier and your business in a much better position if you already have a plan in place and communication templates prepared for any business disruption, whether it’s a one-day closure that may have minimal impact or a months-long pandemic, the long-term effects of which are still very unknown. This crucial part of strategic planning is often overlooked by businesses, so we’ve created a basic template to ensure that you have all the communications tools you might need in the case of an unexpected or planned business disruption before, during, and after the event.
Author: Sara Little, Business Coach
I have 15 years of experience within the communications, branding and marketing fields. My expertise includes creating communications and content strategies, copy editing and writing, magazine editing, email marketing campaigns, engagement initiatives, brand management, social media management, graphic design, website content editing, public relations, event planning and more. My goal is to help clients achieve quality, consistency and clarity in all aspects of their brand messaging.