Flagship Course

Marketing & Branding Essentials

See course plan
Mountain BizWorks image

This class is ideal for new business owners or for business owners who have only a basic understanding of how to market their product or service.




6 Weeks

Payment details: The course fee is $100. Upon enrollment, a minimum deposit of 50% of the total is due to reserve your seat (if you are not applying for a scholarship). We will follow up with an email confirmation of your placement within a few business days. A pay link will be included in your email confirmation for submitting any remaining class balances.

Scholarship details: If you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business, you may qualify for a partial scholarship. Each class offering has a limited number of scholarships and they are available on a first-come, first-served basis. Apply in the class registration form.

If you have questions or concerns please email scholarship@mountainbizworks.org.

You have a product or a service to sell. You are ready to tell the world about it. But, how? Marketing & Branding Essentials is for you.

Course Breakdown

In 15 hours over 6 weekly sessions, the class will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy, social media messaging and aesthetic.

You will walk away from this class with tangible tools you can use to market your business today and to, eventually, become an enduring and memorable brand! 

Register now

What Are You Selling (Really)?

We start by defining the true value of your product or service.


Target Audience

Next, we engage in market research to identify the customer segment who are most likely to buy your product or service. 


Branding VS Marketing

Then, we’ll cover how Branding differs from Marketing and how they work together.


Digital Marketing

In this session, we will look at the most common social media platforms, how to use (or not use) social media and digital marketing based on your target market and, the most current SEO practices.


What is YOUR Message

In this session, we’ll refer back to the various marketing tactics learned and write your own marketing message.


Building Your Marketing Plan

Finally, we will apply everything we have covered in class to complete a One Page Marketing Plan. We will wrap up by determining tangible metrics to measure success and setting goals for the next steps. 

Marketing & Branding Essentials course dates

Find the course date that fits your schedule and location.

Online — Zoom

Oct 10 - Nov 14

with Murphy Funkhouser


9:30 am - 12:00 pm



addWhat if I have to miss a class?

The first class is required, and we strongly recommend attending every session. If you have to miss a week, please let your facilitator know and coordinate a time to cover missed material.

addWhat if the class doesn’t cover a topic I’m interested in?

If you want to dive deeper into a specific concept or cover a topic that isn’t addressed in class, we recommend working individually with a Business Coach.

addWhat if I can’t afford the program?

Financial aid is available for all of our learning programs. Scholarship applications are embedded in many individual class registrations; if not, please review our scholarship page and email scholarship@mountainbizworks.org with any questions or concerns.

addWhat are technological equipment / tools that I need?

To attend our virtual classes you will need a steady internet connection, a computer or reliable device, and note-taking material. Please let us know if you require extra support.

addAre all classes online or are you offering any in-person?

While Mountain BizWorks will continue to offer virtual classes & workshops, we are beginning to offer some learning services in person or in a hybrid format. Please check each class or workshop description to determine whether it is going to be Virtual, In-Person or a Hybrid of both.

Don’t see your question here?

Reach out to us

Other offerings

Ready for more?

Explore our full calendar to see all learning opportunities.

Financial Series
Business coaching
View full calendar


Stay connected to the local community of entrepreneurs with Mountain BizWorks.

We use our newsletter to keep the community together on all things small business in the WNC region. Learn about events, classes, funding opportunities, and more!