Flagship Course

Marketing & Branding Essentials

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This class is ideal for new business owners or for business owners who have only a basic understanding of how to market their product or service.




6 Weeks

Payment details: The course fee is $100. Upon enrollment, a minimum deposit of 50% of the total is due to reserve your seat (if you are not applying for a scholarship). We will follow up with an email confirmation of your placement within a few business days. A pay link will be included in your email confirmation for submitting any remaining class balances.

Scholarship details: If you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business, you may qualify for a partial scholarship. Each class offering has a limited number of scholarships and they are available on a first-come, first-served basis. Apply in the class registration form.

If you have questions or concerns please email scholarship@mountainbizworks.org.

You have a product or a service to sell. You are ready to tell the world about it. But, how? Marketing & Branding Essentials is for you.

Course Breakdown

In 15 hours over 6 weekly sessions, the class will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy, social media messaging and aesthetic.

You will walk away from this class with tangible tools you can use to market your business today and to, eventually, become an enduring and memorable brand! 

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Financial Figuring

In the third session, we’ll cover the financial bases of cash flow, sales forecasting, and financial documents.


Mission & Markets

Then, we’ll revisit our mission, discuss market research, and identify competitors in order to align with our target markets.


Get the Word Out

Next, we’ll discuss marketing strategies and give peer feedback on marketing materials.


Goodbye and Goodluck

Finally, we’ll present our business plans, share final pitches, and plan for the next steps.