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Marketing & Branding Essentials

with Murphy Funkhouser

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Feb 20 - Apr 3


9:30 am - 12:00 pm




If you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business, you may qualify for a partial scholarship (discounted rate of up to 80% off for qualifying individuals). Each class offering has a limited number of scholarships and they are available on a first-come, first-served basis. 

If you have questions or concerns please email scholarship@mountainbizworks.org.

This class will be virtual and meet every Monday, February 20th – April 3rd from 9:30 am – 12 pm. No class on February 27th.

You have a product or a service to sell. You are ready to tell the world about it. But, how? With so many ways to market your business, it can be overwhelming to a small business owner to select and create a marketing strategy that is both effective and affordable. Join marketing and branding expert Murphy Funkhouser, owner of BrandStage Consulting and former owner of Kudzu Brands, for this 6-week master class on the basic principles of branding (establishing market comprehension and affinity for your business) and marketing (which tools to use to attract and convert customers). The class will cover the basics of marketing strategy and tactics. It also includes multiple hands-on opportunities for you to brainstorm and write your very own marketing plan and develop the fundamentals of your brand such as website copy, social media messaging and aesthetic. You will walk away from this class with tangible tools you can use to market your business today and to, eventually, become an enduring and memorable brand! This class is ideal for new business owners or for business owners who have only a rudimentary understanding of how to market their product or service.

This course is best for:
1) Businesses that have an established/well formulated business model or concept
2) Businesses that are ready to bring their product to market
3) Businesses that are ready to learn the basics of marketing and branding in order to formulate a practical (and tactical!) marketing plan
4) Strongly Recommended but Not Required: Completion of Foundations Course or some business coaching prior to signing up for course



Meet our facilitator for this course.

Mountain BizWorks event presenter, Murphy Funkhouser

Murphy Funkhouser

Murphy Funkhouser is a marketing and brand consultant with over 20 years of experience. She was the co-founder and owner of Kudzu Brands, based in A...

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Murphy Funkhouser is a marketing and brand consultant with over 20 years of experience. She was the co-founder and owner of Kudzu Brands, based in Asheville, for ten years and now owns a private brand and marketing consulting firm, BrandStage Consulting. Her expertise includes creating, launching, and building brands and developing business and non-profit marketing strategies. 

Murphy has taught branding and entrepreneurship at UNC-Asheville, AB Tech and Blue Ridge Community College. She is on the UNC-Asheville Management and Accountancy Department Advisory Board. She is a graduate of the Goldman Sach’s 10,000 Small Businesses program at Babson College and a two-time Mountain BizWorks ScaleUp participant.

In 2018, Murphy was awarded the Entrepreneur of the Year from the Asheville Chamber of Commerce. In 2019, she received the Girl Scout’s Woman of Distinction Award for her work with female entrepreneurs.

Murphy is currently obtaining her Master’s Degree in Communications and Storytelling from East Tennessee State University.

In addition to helping her clients tell their stories. Murphy also has some of her own. She shares her personal story as the author and performer of multiple award-winning plays that have been performed across the country.


February 20, 2023
9:30 am - 12:00 pm
Event categories:
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Mountain BizWorks
828-253-2834 ext 10


Zoom (Virtual)
View Venue Website