Creating a Social Media Content Calendar

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Prepared by Mountain BizWorks Business Coach, Aisha Adams

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Aisha Adams is an influencer with a heart for community economic development who champions social change advocates, thought leaders, and courageous disruptors. She is the founder and CEO of the Aisha Adams Media Group and partner organization Equity Over Everything, which advances equity by closing gaps in entrepreneurship and homeownership in low-resource communities. Aisha’s other ventures include the Asheville View, a daytime-style talk show that addresses “hot button” issues in Asheville, Nappy Thoughts, a personal blog followed by thousands of people on social media, and the Entrepreneurial Accelerator, a business bootcamp that ties fledgling businesses to community resources. She is also the program developer for the Lenoir-Rhyne Equity & Diversity Institute (LREDI).


By the end of this training:

1. You will learn the value of social media planning
2. You will learn about different types of social media content
3. You will have all the tools to start planning.


Social Media Content Ideas:

Now you know the value of social media planning. Here are some components of a well rounded social media plan. You want to be sure you can engage your potential customers in a variety of ways.


1. Recycled Content
Recycled content is content that has been shared before.
For example, imagine you created a video and you posted it. Afterward, you take that video, have it transcribed, and you share it again as a blog post at a later date.

2. Pictures
Sharing pictures of your business in action is a great way to engage your audience and gain more visibility. You can also share infographics or pictorials.

3. Video
As a business owner, you have a lot of options for creating videos. You can hire a videographer or stream a live video through either Facebook or Instagram.

4. Webinar
Webinars are a great way to educate people about your product. You can use them as lead magnets or standalone digital products.

5. Blog Post
Blog Posts are usually regularly scheduled articles about your products, services, or industry.

6. Podcast
Podcasts are usually a series of audio clips that can be received by subscribers automatically.

7. Calls to Action
Calls to Action ensure that your audience knows what you want them to do. A call to action can be to sign up for your mailing list, join your private group, or buy your product.

8. Giveaway
Giveaways are promotional tools used to improve brand awareness, brand engagement, and to also drive sales.

9. Add Your Own Idea.

Make a Plan!
This Social Media Content Planner serves as a great way to organize and manage all of the data that you will be sharing via social media. Once you have made a copy of the calendar, decide which social channel to use and add it to the appropriate tab.


To explore this topic further with Aisha Adams via 1:1 coaching, visit our Main Business Coaching Page, and submit an application. 

Business Coaching Manager, Jill Kichefski


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