Licensing is a dynamic and lucrative field that allows artists to expand the reach of their creativity while safeguarding their intellectual property. This presentation delves into the intricacies of copyright for creatives seeking to harness the power of licensing agreements.
We will cover the fundamentals of copyright, licensing, fair use, payment and royalty schemes, and examine how different choices can impact your career and income potential.
Participants will gain insights into the key elements of a successful licensing agreement, including defining scope, territory, duration, and royalties. We will provide real-world case studies and practical tips for negotiating fair and beneficial licensing terms. Attendees will leave with a clear understanding of leveraging licensing as a powerful tool for artistic expression and financial success.
Whether you are an established artist looking to diversify your income streams or an emerging talent seeking to protect your creative assets, this presentation will equip you with the knowledge and strategies.
