In a digital world where social media and online advertising seem to dominate the conversation, is email marketing still relevant? The answer is 100% yes, especially for any brand or business selling products online, managing a brick and mortar retail space, or both. Join digital marketing strategist and educator Sarah Benoit as she shares email best practices for creatives and small businesses. In session 1 you’ll review the basics of email marketing, discuss various approaches that you can take based on the size of your business, explore how to build your list with the future in mind, and watch a live demo of MailChimp. In session 2 you’ll dive into how your email list and website can integrate and work together to create a more highly engaged network of existing and potential customers. Learn the importance of website usability and how to give your email subscribers the best experience possible so they continue to engage and buy over time.
Email Marketing Best Practices for Creatives workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.