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Email Marketing Best Practices for Creatives

with Sarah Benoit of JB Media Institute

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Apr 5 - Apr 12


2:00 pm - 4:00 pm


$10 or Pay What You Wish


Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form

In a digital world where social media and online advertising seem to dominate the conversation, is email marketing still relevant?  The answer is 100% yes, especially for any brand or business selling products online, managing a brick and mortar retail space, or both. Join digital marketing strategist and educator Sarah Benoit as she shares email best practices for creatives and small businesses. In session 1 you’ll review the basics of email marketing, discuss various approaches that you can take based on the size of your business, explore how to build your list with the future in mind, and watch a live demo of MailChimp. In session 2 you’ll dive into how your email list and website can integrate and work together to create a more highly engaged network of existing and potential customers. Learn the importance of website usability and how to give your email subscribers the best experience possible so they continue to engage and buy over time. 

Email Marketing Best Practices for Creatives workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.

Guest Presenter

Meet our presenter for this event.

Mountain BizWorks event presenter, Sarah Benoit

Sarah Benoit

Sarah Benoit is co-founder and lead instructor of the JB Media Institute, a digital marketing school, and President of Creative Original, I...

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Sarah Benoit is co-founder and lead instructor of the JB Media Institute, a digital marketing school, and President of Creative Original, Inc., a small business web design and consulting firm. She is an SEO, social media, and marketing and communications strategist who has worked in the field since 2003. Sarah has also led classes, workshops, and presentations about many aspects of digital marketing throughout North Carolina and the U.S. since 2006.

JB Media Institute, LLC is a digital marketing training company that provides a wide variety of educational services for businesses, individuals, and organizations looking to increase their online marketing skills, stay up to date with trends in the field, and participate in peer and community support. The Institute offers a wide variety of consulting, training, and strategic marketing services for companies and organizations of all sizes throughout the United States including: 

  1. online classes
  2. a monthly peer mentoring and mastermind group
  3. public workshops
  4. customized private training
  5. consults and coaching packages


April 5, 2022
2:00 pm - 4:00 pm
Event categories:
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Mountain BizWorks
828-253-2834 ext 10


Zoom (Virtual)
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