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Foundations Business Planning Class

with Melody Isis Hermam

  • This event has passed.


Sep 27 - Nov 8


10:00 am - 12:30 pm




Online — Zoom, NC

Request a scholarship within the online registration form if you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business. You may qualify for a partial scholarship (discounted rate is up to 80% off for qualifying individuals).

Each class offering has a limited number of scholarships and they are available on a first come, first served basis.

This class will be held virtually via videoconferencing platform and structured to optimize community building through online learning. Class will meet every Tuesday, September 27th – November 8th from 10:00am – 12:30pm.

Our Foundations business planning class helps guide ideas from concept to reality in a participatory, supportive learning environment.

Join a cohort of aspiring and existing entrepreneurs to gain an aerial perspective of your vision and the comprehensive business skills necessary to help bring your visions into reality. Participants will gain a clear aerial perspective of their business operations, financials, research and development, and marketing strategies. They will leave the course with a comprehensive business plan, a clear vision for their business, and concrete tasks for future work.

Throughout the class, emphasis will be placed on developing the social capital of the group. Participants will be encouraged to gather feedback from their peers, creating a strong network of deep support and synergy. For more info, visit the Foundations Business Planning overview page.

To inquire about adding your name to a waiting list for full classes, contact Lilley Egues lilley@mountainbizworks.org or (828) 253-2834 ext. 16



Complete our online registration form to hold your seat in the class of your choice.  We will follow up with you within a few days. You are welcome to contact us with any follow-up questions or ask about the status of your request.



Meet our facilitator for this course.

Mountain BizWorks event presenter, Melody Isis Herman

Melody Isis Herman

Melody Isis Herman embodies the elements of Founder, Broker, Coach, Teacher, and Yogic Scientist. She serves as a core leader, connector, supporter...

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Melody Isis Herman embodies the elements of Founder, Broker, Coach, Teacher, and Yogic Scientist. She serves as a core leader, connector, supporter and growth initiator within the Asheville startup and entrepreneurial community in her role as Lead Organizer of 1 Million Cups Asheville (which was Honored as Resource Organization of 2018 and just celebrated its 5 Year Anniversary). As founder of Pop Benefits (www.popbenefits.com) she guides clients through insurance, business, and life in a fresh, loving, manageable way. Her non-traditional approach equips clients with the tools necessary to manage stress and brain fatigue, make decisions from an experiential place of power and clarity, amplify creativity, vitality, & intelligence, gain personal edge, reprogram habits & patterns, and generate the long-lasting pattern of excellence. She joined the Mountain BizWorks team as a coach and facilitator for the Foundations Business Planning Course in February 2019.


Additional Course Details

Course Pricing

The course fee is $375; however, we offer a modest discount for virtual classes and needs-based scholarships are available (see below). If you are not applying for a scholarship, a minimum deposit of 50% of the total is due upon enrollment to reserve your seat and will be followed by an email confirmation of your placement within a few business days.  A pay link will be included in your email confirmation for submitting any remaining class balances.

Class Schedule

Some classes have a built-in make up class for holidays or inclement weather. Attendance for all classes is recommended to not fall behind in any of the material.  Week 1 is required, but if you have a scheduling conflict where you would miss any other classes, please let us know. Additional support may be available for any missed class material.


Week 1

Gaining Perspective

Melody Isis Herman


We start by viewing our business concepts from a high altitude, in order to define our visions and get a good look at the main topics to be addressed.

Week 2

Laying the Foundation

Melody Isis Herman


Next, we return to the ground level to define our lines of business and analyze financial essentials, from overhead costs to break-even points.

Week 3

Getting into the Flow

Melody Isis Herman


In the third session, we’ll cover the financial bases of cash flow, sales forecasting, and financial documents.

Week 4

Mission & Markets

Melody Isis Herman


Then, we’ll revisit our mission, discuss market research, and identify competitors in order to align with our target markets.

Week 5

Get the Word Out

Melody Isis Herman


Next, we’ll discuss creative marketing strategies and give peer feedback on marketing materials.

Week 6

Goodbye & Good Luck

Melody Isis Herman


Finally, we’ll present our business plans, share final pitches, and plan for next steps.

1-on-1 coaching

Our dreamers build stronger companies with coaches.

During or following the course, One-On-One Business Coaching may be a great way to reinforce and deepen your understanding of the topics you learn in class and relate them to your business concept.

Mountain BizWorks
Mountain BizWorks
Mountain BizWorks
Mountain BizWorks


September 27, 2022
10:00 am - 12:30 pm
Event categories:


Mountain BizWorks
828-253-2834 ext 10


Online — Zoom, NC