We’re excited to welcome special guest instructor Chris Fink of RetailGrowth for a hands-on consumer products workshop; a companion workshop “Route to Market” follows on June 21 (click for details). Gain the insight and get the instructions you need to delight your customers, increasing purchase frequency, transaction size, and loyalty to your business.
The workshop will help you:
- Understand trip motives and purchase behavior.
- Meet customer needs better than competitors.
- Learn solution merchandising strategies and tactics.
- Understand pricing and promotion to increase frequency, transaction size, and margin.
- Discover best practice operations and customer service.
- Learn how to provide a delightful (and personalized) customer experience.
Cost is $20 per session, or $35 for both. Limited scholarships are available for MBW clients; contact Julia Staines at firstname.lastname@example.org or (828) 253-2834 x10 for details.
RetailGrowth helps manufacturers, retailers, and their service agency partners work together to grow profitable sales, in stores and online. Chris Fink has helped to launch and grow more than 100 brands over his 30 years at Procter & Gamble and as President of RetailGrowth.