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The Power of Being Niche

Creating Growth While Narrowing Your Customer Base

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Date

Mar 31

Time

2:00 pm - 4:00 pm

Price

Pay What Your Wish - Min $5

Location

NC United States

Ever hear the saying “if you are marketing to everyone, you’re marketing to no one?” This is because most seasoned sales and marketing people know money is made when real relationships are strong. One of the ways you can build loyalty, repeat business, referrals, trust, and cash flow is to focus on a niche market. Niches don’t limit your business, they help you establish credibility in the marketplace. Over time you can expand to new niches that are the right fit for your products and services, and create long lasting growth. Want to learn more? Join us for this expert panel and learn from successful businesses that operate in a niche market. Come find out how to build your next growth strategy.  Moderator: Sarah Benoit

The Power of Being Niche is part of the Craft Your Commerce Workshop Series the Craft of Selling.


Panelists

Meet our panelists.

Mountain BizWorks event presenter, DeWayne Barton (B Love) - Hood Huggers International

DeWayne Barton (B Love) - Hood Huggers International

A native of Asheville, NC, DeWayne Barton grew up in Washington, D.C. and is a Gulf War Veteran. He majored in social work at Norfolk State University. He is the author of two books of poetry and h...

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A native of Asheville, NC, DeWayne Barton grew up in Washington, D.C. and is a Gulf War Veteran. He majored in social work at Norfolk State University. He is the author of two books of poetry and has been involved in community improvement and youth development for over 20 years.

Barton is involved in justice issues — both through his visual and performing art and his community involvement. His mixed-media, found-art installations have been featured at Duke University, Smithsonian Institute’s Museum of African American History and Culture, Upstairs Gallery, and August Wilson Museum as part of Affrilachian Artist Project.

Barton is a Robert Wood Johnson Foundation Culture of Health Leader. He was the recipient of a 2016-2017 NC Arts Council Mary B. Regan Artist Residency grant. Barton is co-founder of the Burton Street Community Peace Gardens and serves on the African American Heritage Commission. He is the co-founder of Green Opportunities, a job training program designed to prepare Asheville area youth and adults for “green-collar” careers, and founder/CEO of Hood Huggers International.

Mountain BizWorks event presenter, Molly Kummerle - Bob Moog Foundation

Molly Kummerle - Bob Moog Foundation

Molly Kummerle has always been passionate about marketing, whether it be through her own music projects, creating radio partnerships for festivals like Bonnaroo, Forecastle and Hangout, or connecti...

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Molly Kummerle has always been passionate about marketing, whether it be through her own music projects, creating radio partnerships for festivals like Bonnaroo, Forecastle and Hangout, or connecting with a community of synthesizer and music enthusiasts at the Bob Moog Foundation.

Mountain BizWorks event presenter, Grace Casey-Gouin - Echoview Fiber Mill

Grace Casey-Gouin - Echoview Fiber Mill

Grace Casey-Gouin is the Creative Director at Echoview Fiber Mill. She has been working in the field of sustainable textiles for the past 11 years with a focus on branding, product design, and supp...

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Grace Casey-Gouin is the Creative Director at Echoview Fiber Mill. She has been working in the field of sustainable textiles for the past 11 years with a focus on branding, product design, and supply chain management.

Details

Date
March 31
Time:
2:00 pm - 4:00 pm
Event categories:
, , ,

Organizer

Mountain BizWorks
Phone
828-253-2834 ext 10

Venue

Zoom
NC United States
Phone
828-253-2834
Website
View Venue Website