Meet our Alpine Facilitator
Gwynne Rukenbrod Smith
Gwynne Rukenbrod Smith currently serves as the Project Manager for Craft Your Commerce at Mountain BizWorks. She is the former Executive Director for the Society of North American Goldsmiths (SNAG)...
Gwynne Rukenbrod Smith currently serves as the Project Manager for Craft Your Commerce at Mountain BizWorks. She is the former Executive Director for the Society of North American Goldsmiths (SNAG), an organization dedicated to the support and advancement of contemporary jewelry and metal artists. Before that, Gwynne was the Executive Director for HandMade in America, an economic development organization that focuses on growing craft economies in Western North Carolina. While there she created Craft Labs a professional development series of classes for artists. She is an accomplished glass artist as well as an arts executive. She ran a successful glass business for several years. She has worked with both rural and urban communities teaching her professional development and entrepreneurship workshops across the country for over 18 years. Gwynne believes in helping artists and small business owners expand their markets and create sustainable businesses. She currently serves as the Board Chair for the North Carolina Glass Center and lives in Asheville, NC with her husband and two dogs.
The focus this week is on regaining perspective of your venture today, your mission and vision, and what your goals are for this course and for the future. It is also a chance to get to know your fellow cohort members and begin learning from their entrepreneurial endeavors.
Week 2 and 3
During these sessions we focus on the numbers and the stories that they tell. In Week 2, we will interpret key financial statements and look closely at each line of business within the venture in relation to units of sale, break-even points, and profit and sales goals. During Week 3, we will utilize Birds Eye Financial Tools to create cash flow projections for the future based on new ideas or opportunities surfacing within the business.
We focus on the marketing efforts to date: how is the venture generating awareness about its products and services and gaining feedback from its audiences? During Week 4 we will review all current marketing materials and revisit core concepts of creating a strong brand identity while gaining feedback from peers. During this week we will brainstorm and create new ideas and pathways for connecting with our clients and customers.
We focus on action plans for moving forward with an opportunity for 1:1 coaching to review key measurements for implementation.