with Holly Rivers
Apr 11 - May 9
9:30 am - 12:30 pm
Online — Zoom,
+ Google Map
If you live in a rural WNC location, have a low-to-moderate income, or are an agricultural business, you may qualify for a partial scholarship (discounted rate is up to 80% off for qualifying individuals). Request a scholarship within the online registration form. Each class offering has a limited number of scholarships and they are available on a first come, first served basis.
For more information please visit our Scholarship Page.
Meet our Alpine Facilitator
My name is Holly Rivers and I spent 15 yrs as a collegiate educator until I had the opportunity to take over a local dance studio. At that point, I knew nothing about business. As...
My name is Holly Rivers and I spent 15 yrs as a collegiate educator until I had the opportunity to take over a local dance studio. At that point, I knew nothing about business. As a studio owner & director, I learned to manage all aspects of a small business. I have become proficient in marketing, bookkeeping & accounting, management, and even janitorial labor. Living in The High Country has taken my specific interest in how to create a successful business in a small community.
The focus this week is on regaining perspective of your venture today, your mission and vision, and what your goals are for this course and for the future. It is also a chance to get to know your fellow cohort members and begin learning from their entrepreneurial endeavors.
Week 2 and 3
During these sessions, we focus on the numbers and the stories that they tell. In Week 2, we will interpret key financial statements and look closely at each line of business within the venture in relation to units of sale, break-even points, and profit and sales goals. During Week 3, we will create cash flow projections for the future based on new ideas or opportunities surfacing within the business.
We focus on the marketing efforts to date: how is the venture generating awareness about its products and services and gaining feedback from its audiences? During Week 4 we will review all current marketing materials and revisit core concepts of creating a strong brand identity while gaining feedback from peers. During this week we will brainstorm and create new ideas and pathways for connecting with our clients and customers.
We focus on action plans for moving forward with an opportunity for 1:1 coaching to review key measurements for implementation.