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Unlocking the Power of Analytics: Leveraging Data to Drive Business Success

Bruce Waller

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May 10


2:00 pm - 4:00 pm




Online — Zoom, NC + Google Map

Marketers are increasingly reliant on data to make business decisions, develop strategies, and optimize campaigns. But how do you know if you’re getting what you need from your analytics? And how do you use that information to improve your marketing strategy?

In Unlocking the Power of Analytics, you’ll learn to use data to drive more effective marketing campaigns and make informed decisions about your customers. 

We’ll start by covering some basic concepts about data analysis and how it can be used for marketing purposes. 

Next, we’ll dive into an overview of some key tools and techniques used in the field of data analytics. 

Finally, we will discuss how to use these tools and techniques in real-world scenarios by analyzing actual digital campaign data sets!


This is part of the Craft Your Commerce Workshop Series E-Commerce and Digital Marketing


Meet our presenters for this event.

Mountain BizWorks event presenter, Bruce Waller

Bruce Waller

Bruce Waller creates social media momentum for companies with proven products and services. 

He is a Nationally Recogn...

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Bruce Waller creates social media momentum for companies with proven products and services. 

He is a Nationally Recognized Community Strategist, a devoted and energetic leader, and a highly motivated communicator with 16 years of progressive experience engaging the public towards a shared goal. He has worked with business owners to share their stories, products and services to increase their customer base through digital support. 

Over the years, he has collaborated and led marketing teams in strategic planning on growing their businesses. Paying close attention to the sales and marketing processes, Bruce leads his clients to explosive growth. A Specialist in digital marketing he unites generations to create cross-functional relationships to shift narratives. 

As a strategic, authentic, and reliable group member, he focuses on the clarity and outcome of his client’s marketing operation. Effectively translating information to marginalize groups while decoding complex data and concepts. Bruce is known to be a compassionate leader who intentionally builds high-performing teams and efficient business structures. He is an award-winning marketer with cross-sector leadership experiences. As a military veteran commissioned to protect citizens, Bruce is highly invested in the well-being of people. 



May 10, 2023
2:00 pm - 4:00 pm
Event categories:
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Mountain BizWorks
828-253-2834 ext 10


Online — Zoom, NC + Google Map