Pricing for Profit

Veronica has over 15 years of experience in Accounting and Bookkeeping. Veronica is a Certified Public Accountant, Chartered Global Management Accountant and QuickBooks Online ProAdvisor.

A graduate of University of North Carolina Charlotte earning a Bachelors of Science in Accounting as well as earning a Masters of Accounting from Georgia Southern University. Prior to opening Balanced Virtually Veronica was employed with PricewaterhouseCoopers, Newell Rubbermaid, and Milwaukee Electric Tool in various roles that provided experience in financial reporting, forecasting, budgeting, auditing, SOX (Sarbanes Oxley Act) compliance, and month end close.

She is a member of the American Institute of Certified Public Accountants and North Carolina Association of Certified Public Accountants. In her spare time, Veronica enjoys reading, traveling, spending time with her family, and event planning.

Reggie is an award-winning designer and photographer. He received his BFA in Graphic Design in 1997 from Maryville University in St. Louis. Reggie has worked with clients all over the world, helping them connect with their audiences. Tidwell is passionate, not only about the creative process, but the industry of design. He is a steward of his design community and the founding president of AIGA Asheville, the 75th chapter of the organization. Reggie spends a fair amount of time connecting with other designers and geeking out on innovative ways to use design as a tool for communication and to inspire practices that better the world.

Tidwell has been professionally photographing people and their environment, since 2004 and is an insured and FAA licensed remote pilot.

For Reggie, design and photography often overlap. With a deep understanding of the need for philanthropy, he has volunteered for the international non-profit, LEAF Community Arts, since May of 2006, serving as the Board President in 2017. In addition, Reggie commits to doing a pro-bono project each year for non-profits that are working for the greater good of humanity.

Reggie lives in Asheville, NC with his amazing wife and 4 kids, including identical twin daughters.