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Pricing for Profit

with Veronica Edwards, Reggie Tidwell, and Gwynne Rukenbrod Smith


Date

Sep 29

Time

2:00 pm - 4:00 pm

Price

$5 or Pay What You Wish

Location

NC United States

Limited financial need-based scholarships are available. To apply for a scholarship please continue to this form. UNC Asheville students are also eligible for scholarships; contact Brent Skidmore for details.

Have you always wanted to know what financials you should be looking at? Do you know if your prices are in line with the market? Are you charging enough for your creative products or services?

Come to this workshop to learn about some best financial practices for creative product and service based businesses. Hear from a financial expert and others in the field to learn if your gross profit margin is what it should be, how you can make more profit, and what should you be looking at when analyzing your finances.

Presenters Veronica Edwards, Reggie Tidwell, and Gwynne Rukenbrod Smith will jointly teach this workshop to offer a variety of perspectives on pricing in the creative industry.

The Pricing for Profit workshop is part of the Craft Your Commerce Workshop Series Beyond the Studio: Financials and Operations.


Guest Presenters

Meet our presenters for this event.

Mountain BizWorks event presenter, Veronica Edwards

Veronica Edwards

Veronica has over 15 years of experience in Accounting and Bookkeeping. Veronica is a Certified Public Accountant, Chartered Global Management Accountant and QuickBooks Online ProAdvisor.

A...

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Veronica has over 15 years of experience in Accounting and Bookkeeping. Veronica is a Certified Public Accountant, Chartered Global Management Accountant and QuickBooks Online ProAdvisor.

A graduate of University of North Carolina Charlotte earning a Bachelors of Science in Accounting as well as earning a Masters of Accounting from Georgia Southern University. Prior to opening Balanced Virtually Veronica was employed with PricewaterhouseCoopers, Newell Rubbermaid, and Milwaukee Electric Tool in various roles that provided experience in financial reporting, forecasting, budgeting, auditing, SOX (Sarbanes Oxley Act) compliance, and month end close.

She is a member of the American Institute of Certified Public Accountants and North Carolina Association of Certified Public Accountants. In her spare time, Veronica enjoys reading, traveling, spending time with her family, and event planning.

Mountain BizWorks event presenter, Reggie Tidwell

Reggie Tidwell

Reggie is an award-winning designer and photographer. He received his BFA in Graphic Design in 1997 from Maryville University in St. Louis. Reggie has worked with clients all over...

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Reggie is an award-winning designer and photographer. He received his BFA in Graphic Design in 1997 from Maryville University in St. Louis. Reggie has worked with clients all over the world, helping them connect with their audiences. Tidwell is passionate, not only about the creative process, but the industry of design. He is a steward of his design community and the founding president of AIGA Asheville, the 75th chapter of the organization. Reggie spends a fair amount of time connecting with other designers and geeking out on innovative ways to use design as a tool for communication and to inspire practices that better the world.

Tidwell has been professionally photographing people and their environment, since 2004 and is an insured and FAA licensed remote pilot.

For Reggie, design and photography often overlap. With a deep understanding of the need for philanthropy, he has volunteered for the international non-profit, LEAF Community Arts, since May of 2006, serving as the Board President in 2017. In addition, Reggie commits to doing a pro-bono project each year for non-profits that are working for the greater good of humanity.

Reggie lives in Asheville, NC with his amazing wife and 4 kids, including identical twin daughters.

 

 

Details

Date
September 29
Time:
2:00 pm - 4:00 pm
Event categories:
, , ,

Organizer

Mountain BizWorks
Phone
828-253-2834 ext 10

Venue

Zoom
NC United States
Phone
828-253-2834
Website
View Venue Website