In this interactive workshop participants will be empowered with a framework to understand, use and maximize content marketing for their business. Participants will be provided with the foundational support needed for them to create content that resonates with customers and grows their brand.
Participants will come out of the class with a framework to ideate and create compelling (reflective of their resources and abilities) content that resonates with customers, turnkey content ideas to bake into any of their marketing channels, and be empowered with the content framework to use for the remaining workshop sessions.
We ask that participants come to the workshop with an understanding of what digital channels they currently use for marketing; An understanding of their customer: needs, wants, challenges, pain points, basic psychographics and demographics – to inform our work together.
The Engine workshop is part of the Craft Your Commerce Spring 2022 Workshop Series Beyond the Studio: Next Level Digital Marketing.